Monday, March 07, 2016 / by Kimo Quance
“For want of a nail the shoe was lost. ”
Remember that proverb? It helps to remind us that seemingly trivial omissions can have much, much graver consequences.
Have you ever considered the power of a missing letter? Omitting or transposing just one letter, can change the entire meaning of a sentence, headline or story.
Remember this campaign poster from 2012? Yup, a Presidential nominee's campaign team managed to misspell the name of the country itself!
Another example of transposition gone wrong, saw former Mayor Bloomberg renamed as Bloobmerg, in 2012. The irony of this was that this error appeared in various places throughout the year, even on CBS New York!
It's so much funnier when typos are found in places where exact verbiage is important.
But as you can see typos are a part of our lives; anywhere that copy is created is at risk of including a typo or three. One industry that falls firmly in this category is real estate, and typos in real estate ads can be some of the funniest ever.
Realtors pull out all the stops when getting ready to sell a home; they'll stage the property, take the best pictures, create awesome listings etc. But in a bid to attract buyers, many agents trip up in their descriptions of homes, and they trip BADLY.
In trying to pack as much information as possible into a limited space, they tend to 'overlook' quite a few things.
Don't believe us?
Here are a few gems from real property listings culled from the Multiple Listing Service. If this isn't proof that realtors must always spell-check and proofread their listings, I don't know what is:
- Fresh pain inside. (They meant “paint”. Hopefully.)
- For Sale By Ower. (Should have been “Owner”. Who is that open about their finances?)
- Clean soild home. (“solid”. Will it be cleaned up by move-in day?)
- Can wee thru the trees to the lake. (“see”. Just rude!)
- Seller is motivated - Doesn't like the area (Too.Much.Information!!!)
- Former owner used this home to grow marijuana. Lower level has large recreation room with ample pot lights. (Wait..what? T.M.I!)
- Freshly stained bathroom (Double entendre alert. I really hope they were talking about wood)
- Large walk-in closet and hanging area (Another whopper of a double-entendre. Hanging? No, thanks!)
- This house is a real germ! (And I hope it comes with free gallons of hand sanitizer.)
- A sizable cupboard within the unit and the locker on the lower level provides amble storage space. (Nothing like going for a leisurely stroll in your closet, right?)
It's not just with descriptions that real estate agents totally goof. How about when taking pictures of the property? That should be straight forward, right? How hard can it be to show can show a listing in the best possible light?
Well, here are a few real estate agents who managed to capture all the wrong things. Talk about bloopers!
There is simply too much going on here. How is all this clutter supposed to help sell the property? Does the house come with a body in the bed? Why are you even putting this in the listing?!
“Newly remodeled kitchen, with a beech kitchen island, big enough to hold ONLY your chopping board.”
Wait....what?! Too Much Information!
We get it, you love horses, but WHY is there horse in the listing picture?! I can't even!
The listing actually said “Sunshine is the only thing you’ll really be missing out on.”
Realtors, please take time to read through your listings; then read through one more time. Now get someone else to read through them too.
Keep the clutter out of real estate listing pictures too, buyers want to get a feel of what the property looks like. They shouldn't have to guess based on poorly-composed pictures.
I bet you've seen your share of funny real estate bloopers. Please share, and let's laugh, cry and cringe together.